PRAXIS II Test Study Guide | PRAXIS II Test Flashcards

Praxis II Marketing Education Test Questions

1. In a discussion of product attributes, what is the best definition of assortment?

1. the quality of the product

2. the features of the product

3. the number of different choices in a product line

4. the style of the product

2. Which of the following is NOT one of the 4 Ps of marketing?

1. parking

2. product

3. promotion

4. price

3. On the marketing adoption curve, which group is most averse to risk?

1. innovators

2. laggards

3. early majority

4. early adopters

4. Which of the following is an example of permission-based marketing?

1. : internet pop-up ads

2. direct mail

3. non-spam email marketing

4. telemarketing

5. What is the term for setting an artificially high price on luxury goods?

1. odd-even pricing

2. leader pricing

3. bait pricing

4. prestige pricing

6. Social behavior includes:

1. Social growth

2. Social withdrawal

3. Social relations

4. All of the above

7. List some formats used in mass media.

1. Newspapers and magazines

2. Overhead projectors

3. Tape recorders

4. Cell phones

8. An effective marketing campaign must be:

1. Spontaneous

2. In local dialect

3. Informal

4. Accurate and factual

9. Advertising can be placed:

1. On radio and television

2. In newspapers

3. On billboards

4. All of the above

10. Hiring professionals to create printed advertising avoids:

1. Slang

2. Lawsuits

3. Message being missed

4. Wasting money

11. Marketing is used to:

1. Share opinions

2. Sell something

3. Network

4. All of the above

12. The purpose of communication is to:

1. Convey information

2. Pass the time

3. Show off

4. Make money

13. Customer relationship management:

1. Ignores specific customers

2. Isolates customer needs

3. Studies employer behavior

4. Improves personal satisfaction

14. List some characteristics of an entrepreneur.

1. Arrogant

2. Caring

3. Wait for opportunities

4. Team builders

15. To be effective, a businessperson must:

1. Choose issues carefully

2. Set the highest goals

3. Demand compliance

4. Work around problems

Praxis II Marketing Education Test Answer Key